Predictable Revenue Engine
Built automated pipeline + launch cadence. $280K added ARR with 40% less outreach.
The Challenge
The company relied on sporadic cold outreach and reactive inbound. No CRM structure, inconsistent follow-up sequences, and high customer acquisition costs made revenue unpredictable and scaling impossible.
No Funnel Architecture
Leads entered through scattered channels with zero qualification or routing system.
Inconsistent Outreach
Sales activity was reactive. Follow-ups dropped after 1-2 touches, losing warm opportunities.
High CAC & Low ROI
Heavy ad spend & manual prospecting yielded low conversion, draining cash reserves.
Our Approach
We engineered a repeatable revenue system by mapping the buyer journey, automating nurture sequences, and aligning sales capacity with qualified pipeline flow.
Know the Core
Audited funnel drop-offs, lead source ROI, and sales rep capacity bottlenecks.
Alignment
Unified marketing & sales on a single ICP, qualification criteria, and handoff protocol.
Roles & Revenue
Built tiered pricing, automated 5-touch follow-up sequences, and a CRM dashboard for real-time tracking.
Market Focus
Prioritized high-intent segments, paused low-ROI channels, and refined messaging to match buyer urgency.
Action Architecture
Deployed a 90-day launch calendar, KPI scorecards, and weekly pipeline review cadence.
The Results
Within 100 days, the company shifted from manual guesswork to a machine-driven pipeline with predictable velocity and significantly lower acquisition costs.
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